Good afternoon, ladies and gentlemen.
Today we return to the most unpopular section of this blog: "Marketing to the scene."
Ignoring your lack of interest in these issues, I decided to give this news I was quite curious.
"Starting next November, Coca Cola distributed in vending machines on some university campuses, very special cans. When open, rather than the sound of escaping gas, you can hear a recording voice to inform the consumer that has been awarded one of the trips to New Zealand drawn in the last Fanta promotion . An action so far not seen in Spain and for the development of which Coca Cola has imported technology from the United States.
Fanta has built an online community that already 40,000 young people involved and where you need to register in groups. Today, Fanta is the second most recalled brand soft drinks for the English consumer, always competing with Aquarius, and behind Coca-Cola. Fanta Zero, the sugar-free version of Fanta, which has sold over 16 million liters in the first six months and is now almost 7% of total brand sales. "
Link
Source Link
Greetings.
0 comments:
Post a Comment