Saturday, August 2, 2008

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new product on the market. MOXITO.

Good afternoon, ladies and gentlemen overrated movie lovers.

Today we will talk about the launch of a drink that we know as such but in a new container that, honestly, I rise to doubt.

These MOXITO , created and marketed a soft drink The Fashion Drinks by , Alicante company willing to innovate in a product with a growth potential in our country '.

Born of studies of the winemakers at the University Miguel Hernández de Elche, Moxito is sold in two versions: one with alcohol and one without alcohol. As the second of which does not interest us, we will talk directly to the first option.



MOXITO with alcohol provides a composition based on Caribbean rum (5.5%), a slight lemon-lime flavor and a hint of mint, and sold in cans of 250 ml. and siphons liter. Both packages I created doubts for the following reasons:
a) Lata: One of the things I appreciate most in a traditional mojito is the feel of the ice and being able to drink directly from the glass. Obviously, natural peppermint is a plus in all mojito lovers.

b) Siphon liter: As a consequence of the first, if not like, do not be a waste of money to market the second? Do you dare people to ask the trap without being tested and accepted the can in the first place?

In any case, I am the first I would like this drink had the desired effect, as some day I'll tell you why.

By the way, if you are in Madrid eager for a refreshing and vitalizing mojito, do not hesitate to stop by here (the target is quite varied, do not be fooled by what the gay friendly).


Greetings.

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